Is there a market for embroidery?

This is a question I get asked often. The answer is simple, Absolutely there's a market for embroidery.
Embroidery used to be a limited field back before 2010, mainly used for work garments, promotional items or uniforms. Back then shops had the 6, 8, 10 and up to 30 head machines in their large shops to keep up with the demand.
In today's world those shops still thrive and are able to give great deals on big corporate orders.
But, in today's world embroidery is so much more than it used to be. So much more than the corporate items needed.
If I were to sit and write out every where embroidery is used, you'd be sitting here reading for hours.
One area that is needed are the smaller pieces of embroidery. Single item or items less than the minimum the bigger shops demand. Those people who just want a few items embroidered often have no where to go for great quality embroidery. You can charge more for these smaller jobs to help keep your finances on track to work exclusively for yourself.
Other areas are the fashion world. Taking garments you can buy off the rack and turning them into exclusive items for sale. There are large companies that sell wholesale and you can buy the items offered and put all your touches on them and make them a work of art.
Speaking of art, do you know many artists are now using embroidery machine to either embroidery their artwork on items like hats, shirts and bags. And some artists use embroidery within their art work. Mixing mediums to create new artwork. Some make jewelry with their embroidery machines, holiday ornaments.
The world of embroidery has taken on many many little sub cultures of embroidery. Some only do hats, some only do baby wear, shoes, items like umbrellas and suitcases. Some do embroidery on the various types of animal gear, or automotive, or motorcycle items. Some only do items for nautical machines. Some are buying and making custom seating.  Housewares, like throw pillows, or embroidery on towels, blankets, sheets, table cloths, etc.
We have a few fashion designers who work exclusively on their own dress lines, shirts, or pants, and embroider on the garments.
And I keep waiting to see how people will use embroidery in the nail designs or make something for glasses.
Our only limits with embroidery are our own imagination limitations.
Some machine owners are exclusive to their own online stores and some are open for customers.
There's a huge market out there waiting for you to make the move.
Make great items that everyone will love and want to purchase. And remember, never undersell yourself.