Holidays and embroidery

Holidays are the time of year where your embroidery business can shine. Marketing and making personalized items make your customers friends and family feel important and special. Makes them feel understood and cared for.
Starting with Halloween, you can turn an inexpensive costume into a detailed, personalized work of art that will make others want your products. Halloween also has many who like to decorate and want to find personalized decorations that stand out, that make a huge statement in their home.
Easter, Halloween, Thanksgiving Christmas, Hanukkah, Kwanzaa, Festival of Lights or other. Whether you make decorations, jewelry, clothing, or something else, you can help others realize their dreams of having that something personal to them. Let us also not forget if you are into costumes for things like Comicon or Roll playing games where you dress up. What about war enactments, their costumes can also be personalized, just like they soldiers would have personal hand stitched items that their loved ones would make. No one has to know it was ran on a machine. 

Embroidery has so many avenues that just when I think I have heard of them all, someone comes along and tells me a few things they do that I never thought of before. That is the beauty of embroidery. I've said many times to be open to where the market takes you, to where your customers take you. Don't jump on every fad, they die out too fast. Find what sticks around in your neck of the woods. Farming areas love good farmers hats that are personalized to Their fields or farm. Maybe they want their tractor or combine have a personal touch and don't even know it yet? People who own horses often love personalized items for their horse tack or riding gear. Motorcycle riders love personalized items for their bike. Clubs of any sort love to all share in that personalized items.

Be open to whatever potential customers coming to you may want. Don't turn down the smaller jobs as you have no idea how it may open up your business to a huge amount of embroidery jobs in the future. One item today that is done so well, that maybe next year you'll have 100's of pieces to do from 100's of people. Each wanting their items done to their specifications and you get to charge a whole lot more per piece than you ever will with a large order. One shirt with a 24 piece order, 5 dollars for embroidery for a logo, maybe 10. One shirt personalized, 15 to 20 dollars for one 10 min run on a shirt.

Remember, it may be fun to vlog or have videos out with big views, but if you tell everyone how you make a living, they can saturate that field quickly. You even gave them all the ways to do it. Might even be that a person who has vlogged so much about their business, saw a decrease in their sales, so they might want to say the market isn't there just so they can continue making a Fantastic living at embroidery.

Embroidery is still wide open and has so many options. I still get Tons of calls with people who are looking for embroidery and do I know who will do their items? Often, I don't. The people I sell machines too are often too busy in their own field to take on other jobs. Yes, there's that many embroidery jobs left and is still wide open.